"For her own breakfast she´ll project a scheme, Nor take her tea without a stratagem" Edward Young (1683-1765), Love of Fame, Satire 1

Sunday, March 14, 2021

Notes on Janusian Thinking

Excerpts from article by Ilan Mochari

"If you expose yourself to teammates--or experiences--full of opposite traits, creative results are likely to follow."

"Some of the most significant ideas come about when someone sees a problem in a new way--often by combining disparate elements that initially seemed unrelated," writes marketing and strategy consultant Dorie Clark in her 2015 book..."

Harvard Medical School professor Albert Rothenberg dubbed this process "Janusian Thinking." Janus, as you may recall...was a Roman god with two faces, each looking in the opposite direction. For Rothenberg, notes creativity researcher Michael Michalko, (see the link for more) the two faces of Janus symbolized a state of mind that often yields creative insights: The ability to simultaneously conceive of an idea and its opposite... 

Applying a fresh perspective from a different profession or discipline can stimulate creative breakthroughs. Jobs' marriage of the seemingly disparate fields of calligraphy and computers is but one example.

Source: https://www.inc.com/ilan-mochari/wim-wenders-opera-career-change-creativity-combining-skills.html



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